Hearing positive feedback from a client about recent work is very rewarding. Especially when half way into the piece of work you felt like you would never get past a stage of understanding what it is they actually wanted or that it didn't exist, ever!
Working in the communications and engagement field for the NHS for eight years now, it's always been difficult to explain what my job is – marketing, PR, engaging with people…? But the general term ‘engagement’ has many definitions and meanings to different people. In my opinion, it has to be tailored to meet the needs of whatever you are doing, and there is no standard approach. I came across this recently, when a director of strategy of a Clinical Commissioning Group (CCG) I’m working with, wanted an engagement policy based on the value of a service. It was difficult to try and justify that the value of service potentially changing should not inform how the engagement should take place. But what evidence or examples could I find to back up this theory?