Signing up to be a member of my local gym took a lot of thought. Putting the cost to one side I wanted to be sure this gym was right for me and I asked myself a few questions; will I be committed and what will the value be? These questions weren’t too dis-similar when I became a member of my local healthcare organisation.
Flick through any newspaper and you’ll see evidence of the powerful influence that politicians exert on local NHS media coverage. The local MP or councillor is often the first point of call for a local journalist seeking an opinion on NHS issues in their patch. And in the run-up to the election, the NHS is coming under increased political scrutiny. That’s why I’d argue that political stakeholders should be near the top of the list of any NHS organisation that is consulting on change.
I was at my GP practice with my toddler the other day. As we waited, I observed the people in the waiting room; some were speaking quietly, whilst others were leafing through magazines. I gave a cursory glance at the leaflets on the wall promoting flu jabs, PPG memberships and advice on prescription requests.