Community Engagement

Community engagement is about involving local people and organisations, developing on-going conversations and making sure their views feed into how, when and where healthcare services are provided.

The ladder of participation provides a guide to the different stages of engagement with people:

Devolving – where decision-making is placed in the hands of the community
Collaborating – a partnership approach to decision-making, with the community
Involving – working with the community to make sure their concerns are understood and taken into consideration
Consulting – asking the community for views before a decision is made
Informing – letting a community know about plans for the future

You can use a variety of methods to engage with communities, many of which are highlighted on Involvement.

  • Events – public events, conferences, open days, deliberative events, focus groups
  • Surveys – opinion polls, phone surveys, interviews
  • Patient groups – patient participation groups (PPGs) at GP surgeries, patient councils
  • Partnership working – teaming up with other organisations who have on-the-ground intelligence and reach into communities - often those in the voluntary and community sector. A stakeholder mapping exercise will help you define those organisations.
  • Creative engagement – using stories, art, drama to involve communities
  • Social media – targeting localised topics using innovative software

Involvement offers Tools & Resources to help you with community engagement.

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