Internal Communications

Staff are an organisation’s greatest asset. By keeping them informed of developments and proposed changes, they can become your greatest advocates who build reputation.

Involvement
offers advice and guidance on how to weave internal communications into your engagement work.

Strategy

A decision on the role of internal communications within your organisation’s strategy should come from board and senior management level. This should offer a consensus on how it feeds into overall goals, culture and structure.

When developing an engagement strategy, consider internal communications as part of the full communications mix.

View Tools & Resources for practical examples of how engagement fits into organisational and engagement strategies.

Approaches

You can use a range of channels to keep your internal stakeholders informed. We have listed some below. 

  • Intranet – Post news and updates for staff to read. Regularly update them on progress and if they’ve offered feedback, use the intranet to tell them how it’s made a difference.
  • Blog – Offer insight on a particular issue from senior management – staff may appreciate a more personal approach. Try and keep it as up to date as possible.
  • Email – Staff- or team-wide messages can alert to news or ask opinions via a survey or vote. 
  • Newsletter – Compile news items, photos, videos and other content to create a newsletter, if you have lots of information to update people on. You may want design support to create an eye catching template. 
  • Staff briefing – News or change affecting staff is best delivered face-to-face, as soon as is possible. A staff briefing will gather all, or teams together to hear an update, offering chance for questions and answers. 
  • Practical sessions – Team away days or workshops offer practical and interactive ways to engage with staff, as well as a chance to help shape projects.
  • Survey – Canvass views of staff or other internal stakeholders by offering opportunity to vote or complete a survey. This will ensure people have their say and decisions are democratic.

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