Events are a key way to engage with your audience. They also help you make sure you are meeting a legal duty to involve groups of patients and public in the healthcare decision making process.
View our Involvement Insight guides on 'Event checklist', 'Deliberative events' and 'Pop up shops'
- Reach your target audience – meet them in their ‘space’. This is a good route through to seldom-heard communities
- Don’t forget – not everyone has online access or uses this to communicate. Events are important for engaging with people who don’t communicate in that way
- Legal duty – events can help you make sure you’re considering different groups and involving people properly
- Get to know a local community – events will offer you access to other organisations and people on the map
- Stakeholders – consider who you should invite. This will help you gauge numbers and a rough idea of location
- Budget – assess what funding is available and allocate areas for venue, catering, equipment, staff costs and other areas
- Place – location and venue should be as accessible as possible to the broadest range of people you are going to invite
- Requirements – as well as catering and transport provision, you should consider what access requirements you need to put in place, such as hearing loops and for people with disabilities
- Consultations – events may be necessary to in helping you gather views of your stakeholders, showing you have considered them in your work
- Patient Participation Groups/other patient groups/councils – regular meetings/events may be required in the Terms of Reference and guidance used in the set-up of a group or council. This helps make sure you are meeting your legal duty to involve patients and public in stages of the commissioning process.
- Opinion/feedback gathering, giving feedback – events may be the best way to engage during engagement work, such as when you need the views of a population, or when they need to be shown how their views were taken into account in healthcare decision making
- Announcement/launch – an event may be the appropriate way to give news about a new piece of engagement work
- Type – who you invite depends on the type of the event. If it is a patient group or council, your invite list may be pre-determined. For events where you need to consider a range of groups, your stakeholder list will help you put together your invite list
- Purpose – examine the aims of your event to help define who you should invite. For example, to reach a particular community, it’s important to invite key groups and organisations within or associated with that community