Events

Events are a key way to engage with your audience. They also help you make sure you are meeting a legal duty to involve groups of patients and public in the healthcare decision making process.

why

  • Reach your target audience – meet them in their ‘space’. This is a good route through to seldom-heard communities
  • Don’t forget – not everyone has online access or uses this to communicate. Events are important for engaging with people who don’t communicate in that way
  • Legal duty – events can help you make sure you’re considering different groups and involving people properly
  • Get to know a local community – events will offer you access to other organisations and people on the map

how

  • Stakeholders – consider who you should invite. This will help you gauge numbers and a rough idea of location
  • Budget – assess what funding is available and allocate areas for venue, catering, equipment, staff costs and other areas
  • Place – location and venue should be as accessible as possible to the broadest range of people you are going to invite
  • Requirements – as well as catering and transport provision, you should consider what access requirements you need to put in place, such as hearing loops and for people with disabilities

when

  • Consultations – events may be necessary to in helping you gather views of your stakeholders, showing you have considered them in your work
  • Patient Participation Groups/other patient groups/councils – regular meetings/events may be required in the Terms of Reference and guidance used in the set-up of a group or council. This helps make sure you are meeting your legal duty to involve patients and public in stages of the commissioning process.
  • Opinion/feedback gathering, giving feedback – events may be the best way to engage during engagement work, such as when you need the views of a population, or when they need to be shown how their views were taken into account in healthcare decision making
  • Announcement/launch – an event may be the appropriate way to give news about a new piece of engagement work

who

  • Type – who you invite depends on the type of the event. If it is a patient group or council, your invite list may be pre-determined. For events where you need to consider a range of groups, your stakeholder list will help you put together your invite list
  • Purpose – examine the aims of your event to help define who you should invite. For example, to reach a particular community, it’s important to invite key groups and organisations within or associated with that community

 

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