Promoting an Event

How can you expect people to come to your event if you haven’t told them it’s happening? Targeted stakeholder communications promoting your event will help you raise awareness.

Involvement
offers you a guide to the channels and ways you can promote your event.

Channels

There are a number of routes you can promote your event through, but here are some of the most effective and well-used:

  • Social media, such as Twitter, Facebook, Google+, Pinterest, YouTube, Audioboo
  • Media – local and regional newspapers, radio, TV, trade magazines (i.e. Pulse, HSJ)
  • Newsletters – community, organisation, company
  • Staff intranet
  • Email networks – mirroring virtual and face-to-face professional experts
  • Websites – event listings and news areas
  • Advertising and poster locations i.e. community billboards, transport
  • Community venues – great for dropping leaflets and posters
  • Word of mouth
  • Request support from other interested organisations to publicise the event, such as HealthWatch, public sector, voluntary and community sector

Approaches

  • Advert – can adopt poster locations, or be placed into print publications and on websites. The more succinct and eye-catching the better
  • Event listing – placed into a number of online- and offline channels
  • Invite – your invite is also publicity. Use different methods pushed through different channels. Be creative and don’t assume once is enough
  • Press release – use a pre-event press release, targeted to the different media you are sending it to. Don’t assume one-size-fits-all works and make sure you aren’t sending news to publications who don’t cover your area or subject
  • Leaflets – dropped into a locality, left in prominent locations
  • News item – similar to your press release, but tailored to the website, newsletter or other format you are adapting it to
  • Posters – used in community locations, or for large-scale events on transport/billboards. The more succinct and eye catching the better
  • Social media post – this might take the form of a photo, short audio interview or podcast, video, infographic or snappy, news-based sentence – each must be tailored to the platform

 

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