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Population Insights

Involvement has worked with Experian to create a Population Insight and Engagement Toolkit to provide insight into your local region (West Midlands, East Midlands or East of England). It covers:

  • Who is likely to be driving urgent care activity?
  • Who is likely to be affected by long-term conditions?
  • How do residents access primary care?
This toolkit will help you understand:
  • individuals and their households in terms of their demographics
  • the needs, attitudes and behaviours of different population groups
  • how to engage using their preferred communication channels

The 'Public Sector Profiles' toolkit provides a clear picture of the people you need to reach, and how best to engage with them, divided into 15 groups.

You must log in to the website to view these resources. If you do not already have a profile, you can register for free.

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